Discover Your Entrepreneur Persona
Click the wheel to reveal an entrepreneur persona type!
🎡 Spinning to reveal your persona...
What is Your Entrepreneur Persona?
At TAP, we know that all entrepreneurs are not the same. Take the quiz and find your entrepreneur persona so that we can find the franchise that is best for you.
The Calculated Climber - Disciplined, risk-aware, slow to commit but fast to execute once clear. Values clarity, systems, ROI, and purpose.
The Freedom Chaser - Motivated by autonomy, lifestyle design, schedule control, and escaping traditional employment. Wants ownership without corporate restriction.
The Empire Builder - Thinks big, scales fast, sees leverage everywhere. Wants multi-unit expansion, multi-brand portfolios, and long-term equity creation.
The Passion Creator - Driven by purpose and identity. Starts a business that aligns with their personal values (wellness, kids, creativity, fitness, community).
The System Seeker - They don’t want to reinvent the wheel they want a proven playbook. Franchising is perfect for them because it reduces ambiguity.
The Opportunity Hunter - Always scanning for trends, timing, competitive gaps, and early-mover advantages. Moves quickly and iterates often.
The Corporate Defector - Burned out, under-recognized, or capped in corporate. They crave ownership but want structured guidance to avoid risk.
The Second-Mountain Climber - Often 45+ and successful but wanting work with meaning, legacy, mentorship, and contribution. Looking for their “purpose chapter.”
The Rebuilder - Someone who experienced a job loss, career disruption, relocation, or major life change — and sees business ownership as a reset.
The Wealth Strategist - Thinks in terms of asset classes, diversification, long-term value, tax strategy, and cash flow. Ownership is part of a financial blueprint.
The Maker / Creator - Wants to build something from zero. Typically chooses independent ventures over franchises unless the system still allows creativity.
The Community Champion - Motivated by impact; youth, wellness, seniors, neighborhoods, enrichment. Wants a business that improves lives and builds local connection.
