Franchise Remarkably. Grow Profitably. Succeed Faster.

Make Your Franchise Brand Remarkable.

Most franchise brands settle for being “liked.” They deliver decent services, open a handful of units, and attract franchisees who are looking for “just another opportunity.” But in franchising, being “liked” isn’t enough; liked brands are replaceable.

Remarkable brands win. They spark conversations, attract passionate franchisees, and create multi-revenue streams that scale. Let us help you transform your franchise concept from “liked” to remarkable.

Interested in Working With TAP

Services

  • We begin by evaluating your business's potential for franchising through a comprehensive analysis of your operations, financials, and market positioning. This assessment identifies strengths to leverage and areas requiring development, ensuring a solid foundation for your franchise model.​

  • Establishing strong brand fundamentals is crucial for successful franchising. Our services include:​

    • Target Audience Identification: Conducting in-depth research to understand your ideal customers' demographics, behaviors, and needs, ensuring your brand messaging resonates effectively.​

    • Brand Purpose: Defining the core target appreciable value that drive your business, creating a meaningful connection with both customers and potential franchisees.​

    • Value Proposition: Articulating the unique benefits and solutions your brand offers, distinguishing it from competitors in the marketplace.​

    • Strategic Brand Positioning: Developing a clear positioning strategy that highlights your brand's unique place in the market, ensuring it stands out to your target audience.​

    • Key Brand Differentiators: Identifying and emphasizing the distinctive features and advantages that set your brand apart, fostering a competitive edge.

  • A strong, cohesive brand is crucial for franchise success. Our brand strategy services include:​

    • Brand Identity Development: Crafting a unique and consistent brand identity that resonates with both customers and potential franchisees.​

    • Messaging Framework: Developing clear and compelling messaging that communicates your brand's value proposition across all channels.​

    • Visual Branding: Designing logos, color schemes, and marketing materials that reflect your brand's personality and appeal to your target audience.​

    • Brand Guidelines: Creating comprehensive brand guidelines to maintain consistency across all franchise locations.​

  • Effective marketing is essential for attracting both customers and potential franchisees. Our marketing strategy services encompass:​

    • Customer Acquisition Strategies: Developing targeted marketing campaigns to attract and retain customers, including digital marketing, social media, and local advertising.​

    • Franchisee Recruitment Marketing: Creating marketing plans to attract qualified franchise candidates through various channels such as online advertising, franchise expos, and PR campaigns.​

    • Marketing Plan Development: Crafting comprehensive marketing plans that align with your brand strategy and business goals.​

    • Performance Tracking and Optimization: Implementing systems to monitor marketing effectiveness and make data-driven adjustments.​

  • Operational Systems Design

    We assist in developing standardized operational procedures to ensure consistency and efficiency across all franchise units. Our services include:​

    • Process Documentation: Detailing every aspect of your business operations to create comprehensive manuals for franchisees.​

    • Training Programs: Designing training modules to equip franchisees and their staff with the necessary skills and knowledge.​

    • Quality Control Systems: Implementing systems to monitor and maintain quality standards across all locations.​

  • Navigating the legal complexities of franchising is critical. We provide:​

    • Franchise Disclosure Document (FDD) Preparation: Assisting in the creation of a compliant FDD that outlines all necessary legal information for potential franchisees.​

    • Franchise Agreement Development: Assisting in drafting agreements that protect your interests while being fair to franchisees.​

    Regulatory Compliance Guidance: Ensuring adherence to federal and state franchising laws and regulations.​

By integrating these services, The Acquisition Partners ensures that your business is well-prepared to expand successfully through franchising, with a strong brand, efficient operations, legal compliance, and effective marketing strategies.​

Some of My Previous Clients

What Clients Have Said

  • Working with Gary De Jesus has been a turning point for TGA Renovated. Gary brought an unmatched level of clarity, structure, and strategic direction to our marketing efforts at a time when our company was expanding across multiple divisions and needed a unified, cohesive message. His ability to take fragmented information, refine it, and translate it into a clear, centralized marketing strategy has strengthened not only how we present ourselves externally, but also how we communicate internally. Because of Gary, our entire team—across Residential, Commercial, Service, Installations, and Inspections—now operates with shared language, shared positioning, and a shared understanding of our value. Gary didn’t just help us “improve marketing.” He helped us align as a company. His work has elevated the way we communicate with our consultants, partners, and clients, and has set a new standard for how TGA Renovated tells its story. We are genuinely grateful for his expertise, professionalism, and impact. Gary has been instrumental in taking our brand and internal communication systems to the next level.

    Tyler Aunon; Founder and CEO TGA Renovated

  • Working with Gary De Jesus was a game-changer for our brand. From the start, Gary came to the table with a clear plan of action and an impressive understanding of our brand’s unique attributes. He was not only organized and strategic but also thoughtful in his creative direction, making the process both seamless and inspiring. Gary consistently delivered beyond expectations, blending sharp strategic insights with resourceful connections across the industry that accelerated our creative execution. If you’re a brand looking to sharpen your fundamentals or elevate your campaign development, I’d highly recommend Gary. He’s a trusted partner who truly delivers.

    Matthew Miller; Co-Founder - SWEAT440

  • We had the pleasure of working with Gary De Jesus for a 2-day brand exploration workshop at our corporate headquarters. With Gary's expertise, he guided us in sharpening our brand vision, voice, feel, look, and overall messaging with remarkable precision. The experience was not only insightful but also unifying, bringing all aspects of our organization together ensuring we move forward in solidarity. His collaborative approach and deep understanding of branding and business made the process seamless and impactful. We highly recommend their services to any company looking to elevate their brand with clarity and purpose.

    Jesse Coslov; The Dog Stop Founder and CEO

  • Working with Gary was such a great experience! He brought incredible insight and perspective into brand identity and franchising that really got me thinking in new ways about how to position and grow. What I appreciated most was how he listened, asked the right questions, and then offered thoughtful, actionable advice that felt tailored to my business, not just a one-size-fits-all approach. His depth of experience shows, and it gave me a lot of confidence in the direction we’re heading. I would absolutely recommend him to anyone looking to strengthen their brand and marketing strategy.

    Rosalie Black; SWEAT 219 Founder and CEO

  • I really enjoyed Gary’s workshop—it was engaging, eye-opening, and incredibly practical. He has a real talent for cutting through the noise and helping you zero in on who your customer truly is and how to speak to them in a clear, authentic way. I walked away with a sharper sense of direction and clarity around my brand, and I’d highly recommend his expertise to anyone looking to strengthen their message and focus their business.

    Bret Schneider; WOW Windowboxes Founder and CEO

  • We had a fantastic experience working with Gary De Jesus. Gary met with the executives from my company, Renew Medic, and our franchise sales organization, to help us find the authentic voice of our brand. His expertise and guidance were invaluable in preparing us for a successful market launch. We highly recommend Gary to any company looking to define their brand's identity and strategy.

    Chris Gammill; TCB Franchising CEO

  • Gary is hands down the best in the franchise industry at bringing a brand to life by calling out the reasons to believe. His process goes beyond cutting edge marketing by combining cognitive science to build deep emotional connections with customers. This is certainly an art that Gary has mastered. Gary's brand development is foundational for building a sustainable national brand. LIME has most certainly leveled up as a brand as a result of working with Gary as our Chief Marketing Officer.

    Nick Lopez; Founder and CEO of LIME Painting

  • I highly recommend Gary De Jesus for his exceptional work in helping my company, Splash and Dash Groomerie & Boutique, identify our brand archetype. Their expertise and guidance have been crucial in refining our messaging and improving our marketing efforts, leading to significant growth and success. Gary is professional, communicative, and committed to their clients' success, and I look forward to working with him again in the future.

    Dan J Barton Founder and CEO of Splash and Dash Groomerie & Boutique

  • I have worked with Gary for over 10 years and there is no one better in brand development. Whether creating brand from scratch as we did with CycleBar or helping a mature brand refocus, Gary makes the magic happen!! There is hard work involved but the results are undeniable, and he makes the experience fun as well. I would highly recommend Gary for anyone looking to creating a road map your brand to follow for every marketing decision moving forward.

    Todd Kirby; Founder and CEO of The Kirby Group

  • Working with Gary on our Marketing was like a breath of fresh air. His process made it easy and comfortable to work with. He actually takes the time to listen and understand our corporate ideals and ideas and comes up with creative ways to offer those to the market. We’ve hired many marketing companies over the years and have become skeptical about them…but Gary was different, and we are happy is part of our team now.

    Peter Roberts and James Jakobsen; Co-Founders of ManagedMowed

  • When I first met Gary, his peers introduced him to us as the “Oracle”. Just sitting and speaking with Gary was energizing. He immediately confirmed we had a strong brand however he instilled the confidence that we can make it even stronger. His brand development process works; it opened our eyes to how great our brand could be. We fell in love with our new Brand Pyramid. We fell in love with how his creative team was able to take the new Brand Pyramid and create refreshing designs that truly brought out the essence of the Ten Spot. It was invigorating going through his Brand process. I really enjoyed my sessions with Gary and have never met anyone with his skills. He is truly unique in this business.

    Kristen Gale; Creator and CEO of The Ten Spot Beauty Bar

  • We met Gary in March of 2019 and had an immediate connection. Gary is highly creative, thought provoking and brought a wealth of knowledge to the team. He was especially valuable in helping us build our brand pyramid. His fun, charming and engaging personality made a potentially taxing process enjoyable and exciting. He’s truly a marketing genius.

    Gara Post; Co-Founder + Chief Creative Officer of The NOW Massage

  • I’ve known Gary De Jesus for five years. I’ve worked with him in two capacities, as the Co-Founder of a successful local business, Local Barre, exploring the possibility of franchise as well as a Franchisee of an established franchise brand, CycleBar. At Local Barre, I was immediately impressed with Gary as he walked us through the discovery process of documenting the brand pyramid. He is pragmatic, confident, and encouraging. At CycleBar, I was especially struck with Gary’s attention to key performance indicators and understanding of overall market positioning as well as the subtle distinctions of individual markets. He was conscious of the revenue of each studio and worked with owners to refine best practices for their markets. Gary seems to have mastered the hardest part of business, people! He understands group dynamics well. He is able to connect with others respect individuality while remaining professional and prioritizing the success of the brand. To meet Gary once is to know him because he is authentic to his own brand. In other words, what you see is what you get with Gary!

    Jen DeMarco; Co-Founder/ Owner of Local Barre

  • Gary is top notch. Gary knows franchising and branding. He knows how to position a brand for the consumer, the franchisee and the franchisor – win win win. His experience and care for the company’s he supports and works with is unmatched. People do not often realize how important it is to dial in your brand when trying to go. Your brand is everything and Gary knows how to do it!

    Beau Citron; President at Garage Kings

  • Gary is wonderful at asking insightful questions and helping to articulate brand specifics in a powerful way. His brand fundamentals session helps articulate a brand through a unique, definable set of values and deliverables against which you can measure decisions and show value. He was fun to work with and brought tremendous knowledge and professional experience to our discussion. Highly recommended!

    Josh Markland; Co-Founder of 2ND Family Home Care and Support Services

  • Not having a background in band marketing, I wasn't sure what to expect when meeting with Gary. He was able to bring things down to my level, in a fun and energetic way. Gary brought up things that I never would have considered, and he really helps you dive deep into your brand--much further than we could have done on our own. I highly recommend Gary if you need help in any way marketing your brand.

    Chad Tracey; Co-founder of 2nd Family Home Care and Support Services

  • We were looking for a consulting firm to provide us with an outside perspective on our re-entry into the USA market, Gary De Jesus prepared a thorough and thoughtful business analysis and collaborating with key stakeholders across our global business, recommended a robust strategic roadmap for the market. Since that investment, we have successfully initiated our US market rollout across the USA and our market and brand strategy is contributing to building our Chatime brand and operational model across the USA. Gary’s strategic and marketing expertise including his breadth of experience in multiple industries has proven invaluable to us. We are very extremely pleased with Gary’s contributions and would highly recommend Gary to businesses looking to gain a competitive edge.

    Carlos Antonius: Chatime Global CEO